Dallas Architecture Firm Ventures Into VR

November 8, 2016

Dallas Business Journal

By: Shawn Shinneman

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At a time when many companies are experimenting with virtual reality for the sake of virtual reality, Merriman/Anderson Architects says the high tech option is providing actual, significant business advantages. The comprehensive view of the 3D technology streamlines communication between architect and client. It's turning out that virtually placing someone in a room might sell the company's designs better than any of the more traditional methods. "I would say that a year from now, it's probably going to take the place of all of our video," said John Carruth, the firm's director of visualization.