A digital rendering of a modern, multi-story building complex at night. The structure features a blend of light and dark facades, with some areas illuminated brightly. The street-level section includes large windows and entrances. Surrounding buildings and trees are visible in the background.
A modern urban scene features a multi-story building at the center featuring a combination of black, white, and gray tones. Other high-rise structures surround the main building, as does a tree-lined street with vehicles. The sky is clear, and the overall ambiance is contemporary.
A busy urban intersection with people crossing streets and multiple modern buildings in the background. Several cars, including a white Tesla, await at a traffic light. The buildings feature contemporary architecture with a mix of glass and geometric patterns. Trees line the sidewalks.
Daytime view of a modern multi-story building with gray exterior and tall windows. The structure features various architectural elements with different textures and heights, including a section extending over the street. Cars are parked along the road, with trees and adjacent buildings nearby.
A modern multi-story building with dark and light vertical paneling dominates the image. The upper section features large windows and a sign for "Moxy." Trees and a manicured lawn are in the foreground, while a road runs alongside the building. Nearby structures and a partly cloudy sky are visible.
An aerial view of a modern multi-story building with a sleek, geometric design featuring a rooftop pool and patio area. The street below is lined with trees, cars, and sidewalks. Surrounding buildings and green spaces are visible, contributing to an urban cityscape.
Exterior of a contemporary building with a stylish façade. The entrance features a rectangular structure with gray, wooden, and dark-colored panels. A signage with "AC" is visible, along with glass doors. A tree and some greenery are in the foreground, next to a parked white car.

Uptown Dual Brand Hotel

The 264-guestroom hotel includes two branded bars and a rooftop amenity deck overlooking downtown Dallas.

The Uptown Dual Brand Hotel project at 2910 N. Hall St. in Dallas is expected to include a 19-story, 264-key dual-branded Marriott hotel, bringing the Moxy and AC brands to this sought-after part of Uptown Dallas. The hotel is expected to have 143 Moxy rooms and 121 AC rooms, andit will bring a “rocking” rooftop bar and pool to Uptown, overlooking downtown Dallas and within walking distance to West Village. The Moxy Hotel will have a ground-floor bar to appeal to the younger demographic of Uptown.

The building’s design directly responds to the PD 193 zoning requirements, including enhanced setbacks and limited FAR. The seven garage levels of valet-only packed parking accommodate the nuances of PD 193’s parking requirements while maximizing the occupiable space for hotel guests. Exterior material selections reinforce the language of the surrounding fabric, using primarily masonry and glazing products to create separate identities for the individual brands.

Client
Phoenix Development Partners

Location
Dallas, Texas

Services
Architecture, Interior Design

Project Details

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